Natalie Dewar Makeup
NATALIE DEWAR MAKEUP
THE CHALLENGE

Natalie Dewar approached us in the start-up phase of her new makeup business with some marketing and design needs. Natalie wanted to make sure she hit the Newcastle beauty market with a big and beautiful bang. 

To do this, Natalie needed a personalised logo that reflected her fun, bright personality, a tagline that revealed her makeup style and a website she could use to showcase her work. Each marketing piece needed to be vibrant, fun, and uniquely Natalie Dewar.
THE SOLUTION

We worked closely with Natalie to create an overall brand that was uniquely her. The logo beautifully balanced her fun, youthful style with the femininity and polished nature of her business. 

We also created a tagline that was used across her social media platforms and website. The tagline, 'Makeup that looks like you', came from Natalie’s her approach to makeup and highlighting her clients’ natural beautiful features. 

For the website, we designed a useable platform for showcasing her work that was visually appealing and easy to navigate, as well as providing a place for her clients to book. 

Overall, we created a brand image that reflected Natalie perfectly, so much so that her clients could feel like they knew her before they even met.
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